Refactoring Growth: Course + Coaching by Corey Haines

Refactoring Growth: Course + Coaching

Learn how profitable software companies acquire and retain customers the hack-free, spam-free way + get personal help with a personalized coaching program.

Struggling to get your marketing and sales engine going?

Learn how profitable SaaS businesses systematically acquire and retain customers the hack-free, spam-free way.

Does this sound like you?

  • “I feel like I’m on a treadmill of marketing activities that result in zero revenue.”
  • “I don’t even know where to start. I’m not a marketer or a sales person. I have no idea what I should be doing.”
  • “Customers are leaving just as soon as they’re coming. I have to fight to replace customers just to maintain where I’m currently at.”

If you build it, they will NOT just come.

You’re missing a proven system for building sustainable growth channels. Trying to piece it together with blog posts, business books, and podcasts will only leave you frustrated. There’s only one difference between businesses that fail and businesses that succeed: Having a repeatable system to acquire and retain customers.

What you'll learn in the course

  • How to conduct deep and thorough customer research to understand what they want, validate demand, and position yourself as the best solution for them.
  • How to set up the ideal business model, find product/market fit, and price correctly.
  • Understand the full customer journey and sales funnel.
  • How to build hype up to your launch and continue building momentum even after launch.
  • How to set up a sales process that converts into paying customers
  • A growth marketing process to create, test, and optimize experiments
  • How to track and improve essential analytics and metrics

You'll also get personalized coaching

5 coaching calls

I'll spend an hour with you for each of the five factors of growth to make sure you can fully implement everything you learn in the course.

Growth roadmapping session

Want to know exactly what to focus on and where to go from here? No problem. We'll sit down and create an actionable plan you be confident in.

Q&A access

Got a question? Send it over! Need a second pair of eyes? I've got two perfectly good ones! Anything. Anytime. Anywhere.

Who teaches this?

Hey! I'm Corey — the current Head of Growth at Baremetrics and previously one of the first marketing hires at a VC-backed startup. 

I'm a Seth Godin fanboy, podcast binger, and lover of all things marketing, software, and entrepreneurship.

I also created Hey Marketers, a job board just for marketers, as well as Mental Models For Marketing, a course about timeless marketing principles and frameworks.

My promise to you

You will feel confident in your ability to market and sell your products, have an actionable plan to reach your next revenue milestone, and never have to wonder where your next customers will come from again. This is not your average course. Refactoring Growth is the most in-depth and actionable marketing and sales course for indie software founders and operators.
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FAQs

What's the difference between this and just buying the course?

This bundle includes both the course and a coaching program designed to personally help you implement what you learn in the course. The coaching program includes 5 coaching calls, a growth roadmapping session, and Q&A access.

Will it be worth it?

You can learn tactics, tricks, and fads anywhere. This is the only place you'll find content about how to use proven frameworks and strategies to grow a SaaS business. That said, it will only be worth it if you go and apply it. You cannot truly learn without practicing.

How long can I access the course for?

Forever and ever and ever.

How long does this course take to complete?

If you go through lessons regularly, it should take approximately 3-4 weeks to complete. Coaching and implementation will complete after 5-6 months to allow for enough time between calls.

What if I don't like it or it's not applicable to me?

I'll gladly refund your money, no questions asked, if you truly didn't get anything out of it or bought thinking it was something completely different.

Who is this for exactly?

SaaS founders, entrepreneurs, operators, marketers, salespeople, and generally anyone looking to gain serious marketing skills to be able to grow a SaaS product.