Refactoring Growth


The growth marketing course for SaaS indie hackers, founders, and developers.

Enrollment is NOW OPEN Nov 30th – Dec 6th

You built a product, but how will you get people to actually pay for and use it?

Learn how profitable software companies systematically acquire and retain customers the hack-free, spam-free way. Scroll to the bottom if you want to skip to the table of contents.

"Launch on Product Hunt" is not a marketing plan.

Getting customers for your SaaS business is hard — what does it take to grow?

You have something that solves a real problem and you know there's a market for it... if only you could just get it in front of the right people, right?!

Well, the days of "build it and they will come" are long gone.

Every day, hundreds of new products launch across the internet on Product Hunt, Betalist, and TechCrunch with their sights set on growing to recurring revenue riches.

But the vast majority go unseen, unused, abandoned, or shut down.

A single announcement on Twitter just doesn't cut it. One cannot simply buy ads when ready and expect a flood of new customers, either.

You see, it's never been easier to build a SaaS product with the tools and information available today, but it's also never been harder to find, acquire, and retain customers.

“I don’t even know where to start. I’m not a marketer or a sales person. I have no idea what I should be doing.”

The good news is that growth can be reverse-engineered.

Just like refactoring code requires deconstructing and reengineering to be more efficient, your growth strategy likely needs to be heavily refactored to create a sustainable acquisition and growth engine that actually works.

After working with hundreds of SaaS companies and using first principles thinking to get to the bottom of what really makes them grow, I came to the conclusion that growth is an interdependent system of five factors:
🎯 Market
🤖 Product
💸 Model
📜 Messaging & Positioning
⚡️ Channels

Without any one of them, growth stagnates, or worse... never happens in the first place.

Sorry to burst your bubble, but it's not just product/market fit that matters. It's not all about growth hacks and channels. It's not about funding. It's not even about having the best product.

It's about having all five of these factors working in tandem.

Most SaaS marketing courses are missing the mark.

They aren't specific to SaaS (which is a very nuanced business model). They're brief. Too basic. Outdated. Or even plain wrong.

Plus, there's more to marketing than just ads, blog posts, and your website, which is all that most courses cover. They're too one-dimensional.

Introducing: Refactoring Growth

The growth marketing course for SaaS indie hackers, founders, and developers who want to learn how to acquire and retain customers the hack-free, spam-free way.

Never have to throw marketing spaghetti at a wall and pray something sticks again. You'll be equipped to think and act like a top-tier growth marketer with the perfect amount of information to be dangerous.

Learn how to engineer growth, even before a line of code is written

There’s only one difference between businesses that fail and businesses that succeed: Having a repeatable system to acquire and retain customers. The keys to growth for every SaaS business are always the same, you just have to answer five core questions.

  • Market: Who exactly are your customers?
  • Product: How do you build something people want?
  • Model: How do you onboard, monetize, & retain customers?
  • Messaging & Positioning: Why are you the best solution for customers?
  • Channels: Where can you find and communicate with customers?

A comprehensive blueprint to create sustainable growth

Trying to piece it together with blog posts, business books, and podcasts will only leave you frustrated. Get the specific knowledge you need to reach your next revenue milestone.

What you'll learn

  • How to conduct deep and thorough customer research to understand what they want, validate demand, and position yourself as the best solution for them.
  • How to set up the ideal business model, find product/market fit, and price correctly.
  • Understand the full customer journey and sales funnel.
  • How to build hype up to your launch and continue building momentum even after launch.
  • How to set up a sales process that converts into paying customers
  • A growth marketing process to create, test, and optimize experiments
  • How to track and improve essential analytics and metrics

I really suck at marketing and that’s why I started [the course]. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. So valuable! I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue.
Ben Mann

Who teaches this?

Hey! I'm Corey — the former Head of Growth at Baremetrics and previously one of the first marketing hires at Cordial

I'm a Seth Godin fanboy, podcast binger, and lover of all things marketing, software, and entrepreneurship.

I also created Hey Marketers, a job board just for marketers, as well as Mental Models For Marketing, a course about timeless marketing principles and frameworks.

My promise to you

You will feel confident in your ability to market and sell your products, have an actionable plan to reach your next revenue milestone, and never have to wonder where your next customers will come from again. This is not your average course. Refactoring Growth is the most in-depth and actionable marketing and sales course for SaaS indie hackers, founders, and developers.
Buy now

FAQs

Will it be worth it?

You can learn tactics, tricks, and fads anywhere. This is the only place you'll find content about how to use proven frameworks and strategies to grow a SaaS business. That said, it will only be worth it if you go and apply it. You cannot truly learn without practicing.

How long can I access the course for?

Forever and ever and ever.

How long does this course take to complete?

If you go through lessons regularly, it should take approximately 3-4 weeks to complete.

What if I don't like it or it's not applicable to me?

I'll gladly refund your money, no questions asked, if you truly didn't get anything out of it or bought thinking it was something completely different.

Who is this for exactly?

SaaS founders, entrepreneurs, operators, marketers, salespeople, and generally anyone looking to gain serious marketing skills to be able to grow a SaaS product.

What's included?

Video Icon 53 videos File Icon 6 files Text Icon 3 text files

Contents

Intro
Ready to refactor your growth?
Your link to the course community 🔥
The Refactoring Growth Framework
6 mins
Is Marketing Necessary?
7 mins
How To Make The Most Of This Course
2 mins
Market
Market: The First Factor Of Growth
5 mins
Choose The Right Market
19 mins
Why Customer Research Is The Cornerstone Of Growth
8 mins
Using Surveys For Customer Research
14 mins
Using Video Calls For Customer Research
15 mins
Using Online Research For Customer Research
14 mins
Building A Customer Insights Bank
5 mins
Expanding Into New Markets
7 mins
Product
Product: The Second Factor Of Growth
3 mins
How To Build A Product You Can Market
7 mins
JTBD: Jobs To Be Done
24 mins
How To Do A Competitive Analysis
10 mins
Product Innovation Strategies
23 mins
Model
Model: The Third Factor Of Growth
5 mins
Crafting Your Activation Model
31 mins
Crafting Your Pricing Model
24 mins
Using Pricing Strategies
11 mins
Choosing, Testing, And Revising Pricing
27 mins
Crafting Your Onboarding
22 mins
Retention Strategies You'll Regret Not Implementing
51 mins
Email Campaign Templates
Messaging & Positioning
Messaging & Positioning: The Fourth Factor Of Growth
8 mins
Crafting Your Positioning
20 mins
Motivating Action With Words
10 mins
How To Make Copywriting Write Itself
21 mins
A/J Testing Messaging & Positioning
2 mins
Channels
Channels: The Fifth Factor Of Growth
3 mins
The Customer Journey & Stages Of Awareness
12 mins
What Makes Someone A Qualified Prospective Customer?
28.5 KB
How To Run Growth Experiments
20 mins
Value-Based Marketing
5 mins
A Guide To Landing Pages
22 mins
SEO Made Simple
49 mins
SEO Cheatsheet by Moz
495 KB
Content Marketing
42 mins
Performance Ad Channels
32 mins
Sponsorship Ad Channels
7 mins
Referral Marketing
8 mins
Affiliate Marketing
10 mins
Partner And Reseller Marketing
5 mins
Community Marketing
5 mins
Event & Experiential Marketing
18 mins
Engineering As Marketing
10 mins
Direct Mail
3 mins
Inbound Sales
15 mins
Outbound Sales
13 mins
How To Upsell & Cross-Sell
5 mins
Next Steps
One more favor: Would love to hear your feedback!
Get huge discounts on software!
Bonus: From The Experts
Pedro Cortes: How To Write A SaaS Landing Page That Converts
(1h 03m 39s)
Aaron Krall: Onboarding That Converts
51 mins
Asia Matos Orangio: Demand Generation for SaaS
(1h 22m 29s)
[Slides] Demand Generation for SaaS
3.42 MB
Brendan Hufford: SEO for SaaS
28 mins
[Slides] SEO for SaaS
6.16 MB
Val Geisler: SaaS Retention
56 mins
Louis Nicholls: B2B SaaS Sales
(1h 08m 05s)