Refactoring Growth

The growth marketing course for SaaS indie hackers, founders, and developers.

Struggling to get your marketing and sales engine going?

Learn how profitable SaaS businesses systematically acquire and retain customers the hack-free, spam-free way.

Does this sound like you?

  • “I feel like I’m on a treadmill of marketing activities that result in zero revenue.”
  • “I don’t even know where to start. I’m not a marketer or a sales person. I have no idea what I should be doing.”
  • “Customers are leaving just as soon as they’re coming. I have to fight to replace customers just to maintain where I’m currently at.”

If you build it, they will NOT just come.

You’re missing a proven system for building sustainable growth channels. Trying to piece it together with blog posts, business books, and podcasts will only leave you frustrated. There’s only one difference between businesses that fail and businesses that succeed: Having a repeatable system to acquire and retain customers

What you'll learn

  • How to conduct deep and thorough customer research to understand what they want, validate demand, and position yourself as the best solution for them.
  • How to set up the ideal business model, find product/market fit, and price correctly.
  • Understand the full customer journey and sales funnel.
  • How to build hype up to your launch and continue building momentum even after launch.
  • How to set up a sales process that converts into paying customers
  • A growth marketing process to create, test, and optimize experiments
  • How to track and improve essential analytics and metrics

Who teaches this?

Hey! I'm Corey — the current Head of Growth at Baremetrics and previously one of the first marketing hires at a VC-backed startup. 

I'm a Seth Godin fanboy, podcast binger, and lover of all things marketing, software, and entrepreneurship.

I also created Hey Marketers, a job board just for marketers, as well as Mental Models For Marketing, a course about timeless marketing principles and frameworks.

My promise to you

You will feel confident in your ability to market and sell your products, have an actionable plan to reach your next revenue milestone, and never have to wonder where your next customers will come from again. This is not your average course. Refactoring Growth is the most in-depth and actionable marketing and sales course for SaaS indie hackers, founders, and developers.
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FAQs

Will it be worth it?

You can learn tactics, tricks, and fads anywhere. This is the only place you'll find content about how to use proven frameworks and strategies to grow a SaaS business. That said, it will only be worth it if you go and apply it. You cannot truly learn without practicing.

How long can I access the course for?

Forever and ever and ever.

How long does this course take to complete?

If you go through lessons regularly, it should take approximately 3-4 weeks to complete.

What if I don't like it or it's not applicable to me?

I'll gladly refund your money, no questions asked, if you truly didn't get anything out of it or bought thinking it was something completely different.

Who is this for exactly?

SaaS founders, entrepreneurs, operators, marketers, salespeople, and generally anyone looking to gain serious marketing skills to be able to grow a SaaS product.

What's included?

Video Icon 47 videos File Icon 2 files Text Icon 6 text files

Contents

Intro
Ready to refactor your growth?
The Refactoring Growth Framework
6 mins
Is Marketing Necessary?
7 mins
How To Make The Most Of This Course
2 mins
Market
Market: The First Factor Of Growth
5 mins
Choose The Right Market
19 mins
Why Customer Research Is The Cornerstone Of Growth
8 mins
Using Surveys For Customer Research
14 mins
Using Video Calls For Customer Research
15 mins
Using Online Research For Customer Research
14 mins
Building A Customer Insights Bank
5 mins
Expanding Into New Markets
7 mins
Product
Product: The Second Factor Of Growth
3 mins
How To Build A Product You Can Market
7 mins
JTBD: Jobs To Be Done
24 mins
How To Do A Competitive Analysis
10 mins
Product Innovation Strategies
23 mins
Model
Model: The Third Factor Of Growth
5 mins
Crafting Your Activation Model
31 mins
Crafting Your Pricing Model
24 mins
Using Pricing Strategies
11 mins
Choosing, Testing, And Revising Pricing
27 mins
Crafting Your Onboarding
22 mins
Retention Strategies You'll Regret Not Implementing
51 mins
Email Campaign Templates
Messaging & Positioning
Messaging & Positioning: The Fourth Factor Of Growth
8 mins
Crafting Your Positioning
20 mins
Motivating Action With Words
10 mins
How To Make Copywriting Write Itself
21 mins
A/J Testing Messaging & Positioning
2 mins
Channels
Channels: The Fifth Factor Of Growth
3 mins
The Customer Journey & Stages Of Awareness
12 mins
How To Run Growth Experiments
20 mins
Value-Based Marketing
5 mins
A Guide To Landing Pages
22 mins
SEO Made Simple
49 mins
Content Marketing
42 mins
Performance Ad Channels
32 mins
Sponsorship Ad Channels
7 mins
Referral Marketing
8 mins
Affiliate Marketing
10 mins
Partner And Reseller Marketing
5 mins
Community Marketing
5 mins
Event & Experiential Marketing
18 mins
Engineering As Marketing
10 mins
Direct Mail
3 mins
Inbound Sales
15 mins
Outbound Sales
13 mins
How To Upsell & Cross-Sell
5 mins
Next Steps
One more favor: Would love to hear your feedback!
Bonus: From The Experts
Expert #1
Expert #2
Expert #3
Expert #4
Expert #5