Storytelling + defensible arguments = great messaging & positioning.
For thousands of years, we’ve communicated through stories. Something that has a beginning and an end. Something that describes what someone goes through.
But as a marketer, you also need to be convincing. And you can’t just shout facts at them and expect that to work.
So you have to be able to do both, that takes someone through a story that convinces them that your product is the product for them.
Craft a story just for your customers that positions yourself as the best option.