All marketing is derivative of the product.
"If your product is remarkable, getting noticed is a lot easier." — Peldi Guilizzoni
"Of course, the stereotypical model for selling is manipulation: pressuring potential customers until they give in and buy, like the proverbial pushy used-car salesperson. But great salespeople — from car dealers to real estate agents to B2B sellers — know sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling." — Paul Jarvis