Refactoring Growth
by
Corey Haines
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Market: The First Factor Of Growth
Refactoring Growth
/
Market
In summary:
Understanding your customers better than anyone else is a competitive advantage
You're either doing customer research, or you're guessing, and guessing is NOT good
Many business problems can be explained by a lack of customer research
Customer research will inform your strategy across the business and unlock the insights you need to grow
Refactoring Growth
The growth marketing course for SaaS indie hackers, founders, and developers.
Enrollment is currently closed and re-opens March 1st.
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Table of contents
Refactoring Growth
by
Corey Haines
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Intro
Intro
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Ready to refactor your growth?
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Ready to refactor your growth?
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Your link to the course community 🔥
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Your link to the course community 🔥
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The Refactoring Growth Framework
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The Refactoring Growth Framework
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Is Marketing Necessary?
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Is Marketing Necessary?
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How To Make The Most Of This Course
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How To Make The Most Of This Course
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Market
Market
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Market: The First Factor Of Growth
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Market: The First Factor Of Growth
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Choose The Right Market
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Choose The Right Market
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Why Customer Research Is The Cornerstone Of Growth
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Why Customer Research Is The Cornerstone Of Growth
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Using Surveys For Customer Research
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Using Surveys For Customer Research
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Using Video Calls For Customer Research
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Using Video Calls For Customer Research
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Using Online Research For Customer Research
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Using Online Research For Customer Research
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Building A Customer Insights Bank
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Building A Customer Insights Bank
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Expanding Into New Markets
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Expanding Into New Markets
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Product
Product
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Product: The Second Factor Of Growth
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Product: The Second Factor Of Growth
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How To Build A Product You Can Market
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How To Build A Product You Can Market
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JTBD: Jobs To Be Done
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JTBD: Jobs To Be Done
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How To Do A Competitive Analysis
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How To Do A Competitive Analysis
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Product Innovation Strategies
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Product Innovation Strategies
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Model
Model
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Model: The Third Factor Of Growth
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Model: The Third Factor Of Growth
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Crafting Your Activation Model
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Crafting Your Activation Model
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Crafting Your Pricing Model
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Crafting Your Pricing Model
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Using Pricing Strategies
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Using Pricing Strategies
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Choosing, Testing, And Revising Pricing
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Choosing, Testing, And Revising Pricing
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Crafting Your Onboarding
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Crafting Your Onboarding
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Retention Strategies You'll Regret Not Implementing
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Retention Strategies You'll Regret Not Implementing
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Email Campaign Templates
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Email Campaign Templates
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Messaging & Positioning
Messaging & Positioning
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Messaging & Positioning: The Fourth Factor Of Growth
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Messaging & Positioning: The Fourth Factor Of Growth
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Crafting Your Positioning
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Crafting Your Positioning
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Motivating Action With Words
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Motivating Action With Words
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How To Make Copywriting Write Itself
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How To Make Copywriting Write Itself
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A/J Testing Messaging & Positioning
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A/J Testing Messaging & Positioning
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Channels
Channels
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Channels: The Fifth Factor Of Growth
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Channels: The Fifth Factor Of Growth
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The Customer Journey & Stages Of Awareness
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The Customer Journey & Stages Of Awareness
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What Makes Someone A Qualified Prospective Customer?
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What Makes Someone A Qualified Prospective Customer?
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How To Run Growth Experiments
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How To Run Growth Experiments
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Value-Based Marketing
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Value-Based Marketing
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A Guide To Landing Pages
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A Guide To Landing Pages
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SEO Made Simple
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SEO Made Simple
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SEO Cheatsheet by Moz
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SEO Cheatsheet by Moz
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Content Marketing
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Content Marketing
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Performance Ad Channels
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Performance Ad Channels
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Sponsorship Ad Channels
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Sponsorship Ad Channels
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Referral Marketing
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Referral Marketing
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Affiliate Marketing
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Affiliate Marketing
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Partner And Reseller Marketing
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Partner And Reseller Marketing
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Community Marketing
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Community Marketing
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Event & Experiential Marketing
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Event & Experiential Marketing
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Engineering As Marketing
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Engineering As Marketing
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Direct Mail
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Direct Mail
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Inbound Sales
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Inbound Sales
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Outbound Sales
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Outbound Sales
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How To Upsell & Cross-Sell
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How To Upsell & Cross-Sell
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Next Steps
Next Steps
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One more favor: Would love to hear your feedback!
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One more favor: Would love to hear your feedback!
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Get huge discounts on software!
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Get huge discounts on software!
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Bonus: From The Experts
Bonus: From The Experts
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Pedro Cortes: How To Write A SaaS Landing Page That Converts
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Pedro Cortes: How To Write A SaaS Landing Page That Converts
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Aaron Krall: Onboarding That Converts
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Aaron Krall: Onboarding That Converts
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Asia Matos Orangio: Demand Generation for SaaS
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Asia Matos Orangio: Demand Generation for SaaS
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[Slides] Demand Generation for SaaS
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[Slides] Demand Generation for SaaS
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Brendan Hufford: SEO for SaaS
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Brendan Hufford: SEO for SaaS
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[Slides] SEO for SaaS
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[Slides] SEO for SaaS
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Val Geisler: SaaS Retention
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Val Geisler: SaaS Retention
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Louis Nicholls: B2B SaaS Sales
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Louis Nicholls: B2B SaaS Sales
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