Mental Models For Marketing by Corey Haines
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Mental Models For Marketing


Learn how to use mental models — simple frameworks for thinking — to be more strategic, produce the best work of your life, and think like a top-tier marketer.

Enrollment is currently closed and re-opens March 1st.

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Table of contents

Mental Models For Marketing

by Corey Haines
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Intro Intro
Draft Hello there! 👋
Draft Hello there! 👋
Draft Your link for the course community 🔥
Draft Your link for the course community 🔥
Draft What are mental models and why are they important?
Draft What are mental models and why are they important?
Draft How to make the most of this content
Draft How to make the most of this content
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Problem-Solving Mental Models Problem-Solving Mental Models
Draft Intro to Problem-Solving
Draft Intro to Problem-Solving
Draft First Principles
Draft First Principles
Draft Jobs To Be Done
Draft Jobs To Be Done
Draft The Circle of Competence
Draft The Circle of Competence
Draft Inversion
Draft Inversion
Draft Fundamental Attribution Error
Draft Fundamental Attribution Error
Draft Measure vs Magnitude
Draft Measure vs Magnitude
Draft The Cobra Effect
Draft The Cobra Effect
Draft Awareness & The Customer Journey
Draft Awareness & The Customer Journey
Draft Value/Price Ratio
Draft Value/Price Ratio
Draft AARRR
Draft AARRR
Draft Second-Order Thinking
Draft Second-Order Thinking
Draft Law of Diminishing Returns
Draft Law of Diminishing Returns
Draft Ockham's Razor & Overfitting
Draft Ockham's Razor & Overfitting
Draft Opportunity Costs
Draft Opportunity Costs
Draft Pareto's Principle
Draft Pareto's Principle
Draft Local vs Global
Draft Local vs Global
Draft Theory of Constraints
Draft Theory of Constraints
Draft Probabilistic Thinking
Draft Probabilistic Thinking
Draft Minimum Path to Value & Hick's Law
Draft Minimum Path to Value & Hick's Law
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Persuasion Mental Models Persuasion Mental Models
Draft Intro to Persuasion
Draft Intro to Persuasion
Draft Framing
Draft Framing
Draft Pain-Dream-Fix, Hero's Journey, & Human Action Model
Draft Pain-Dream-Fix, Hero's Journey, & Human Action Model
Draft Anchoring
Draft Anchoring
Draft Commitment & Consistency
Draft Commitment & Consistency
Draft Loss Aversion
Draft Loss Aversion
Draft Need to Complete
Draft Need to Complete
Draft Reciprocity
Draft Reciprocity
Draft Rewards
Draft Rewards
Draft Scarcity
Draft Scarcity
Draft Social Proof
Draft Social Proof
Draft Triggers
Draft Triggers
Draft Liking
Draft Liking
Draft Authority
Draft Authority
Draft Regret Minimization
Draft Regret Minimization
Draft Nudging
Draft Nudging
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Process Mental Models Process Mental Models
Draft Intro to Process
Draft Intro to Process
Draft Innovation vs Optimization
Draft Innovation vs Optimization
Draft People-Process-Product
Draft People-Process-Product
Draft G.R.O.W.S.
Draft G.R.O.W.S.
Draft Eisenhower Matrix
Draft Eisenhower Matrix
Draft Product Announcement Matrix
Draft Product Announcement Matrix
Draft Good, Cheap, or Fast
Draft Good, Cheap, or Fast
Draft Effort vs Impact
Draft Effort vs Impact
Draft C.R.I.B.S.
Draft C.R.I.B.S.
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Next Steps Next Steps
Draft THANK YOU
Draft THANK YOU
Draft One more favor: Would love to hear your feedback!
Draft One more favor: Would love to hear your feedback!
Draft For my next act...
Draft For my next act...
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