In this section, we'll talk about mental models that are especially helpful when problem-solving. They're also helpful for persuasion and process, but we'll be looking at these through the lens of problem-solving.

Having good, strong problem-solving skills can make a huge difference in your career.

Problems are at the center of what most people do at work every day. Whether you're solving a problem for a customer, for yourself or a team member (internal or external), supporting those who are solving problems, or discovering new problems to solve in your business, the problems you face will come in all sorts of different shapes and sizes.

Each of these mental models will help you:
  1. Defining the problem.
  2. Generate potential solutions.
  3. Evaluate potential solutions.
  4. Implement solutions.
The more successful you can be at solving problems — better, faster, cheaper — the more successful you will be overall.

So let's get into this section's mental models.

Mental Models For Marketing

Learn how to use mental models — simple frameworks for thinking — to be more strategic, produce the best work of your life, and think like a top-tier marketer.

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