A process — AKA a procedure, operation, or system.

A process is a series of steps and decisions involved in the way work is completed. We may not realize it, but processes are everywhere.

James Clear, author of Atomic Habits, says, "You do not rise to the level of your goals. You fall to the level of your systems."

It's the way you do something.

And it can make or break your success in what you do.

Let's get into this section's mental models that will help you build better processes and systems.

Mental Models For Marketing

Learn how to use mental models — simple frameworks for thinking — to be more strategic, produce the best work of your life, and think like a top-tier marketer.

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