As a marketer, you can boil your job down into essentially getting people to say yes enough times until they make a purchase.
So that begs the question, what makes someone say yes?
See, marketing is much more psychology than most realize.
Google defines psychology as "the scientific study of the human mind and its functions, especially those affecting behavior in a given context."
Sounds a lot like marketing, right?
So then what makes someone say yes? Is there a science to persuasion?
Today, we have a tough job because both the internet and television has made everyone hyper skeptical and sensitive to marketing. So it's harder than ever to get someone to a "yes."
So learning the psychology of what gets someone to a yes can help you stand apart from the crowd and use proven methods for getting the results you want.
Let's get into this section's mental models to help you be more persuasive.