Persuasion Mental Models

Each one of these mental models has been curated to use specifically for the purpose of becoming more persuasive.
Persuasion Mental Models
Intro to Persuasion
1 min
Framing
6 mins
Pain-Dream-Fix, Hero's Journey, & Human Action Model
9 mins
Anchoring
5 mins
Commitment & Consistency
13 mins
Loss Aversion
8 mins
Need to Complete
6 mins
Reciprocity
8 mins
Rewards
15 mins
Scarcity
7 mins
Social Proof
17 mins
Triggers
13 mins
Liking
10 mins
Authority
7 mins
Regret Minimization
7 mins
Nudging
8 mins