Mental Models For Marketing

Learn how to use mental models — simple frameworks for thinking — to be more strategic, produce the best work of your life, and think like a top-tier marketer.
Intro
Hello there! 👋
804 KB
What are mental models and why are they important?
12 mins
How to make the most of this content
4 mins
Problem-Solving Mental Models
Intro to Problem-Solving
2 mins
First Principles
8 mins
Jobs To Be Done
20 mins
The Circle of Competence
11 mins
Inversion
7 mins
Fundamental Attribution Error
3 mins
Measure vs Magnitude
10 mins
The Cobra Effect
8 mins
Awareness & The Customer Journey
12 mins
Value/Price Ratio
5 mins
AARRR
42 mins
Second-Order Thinking
11 mins
Law of Diminishing Returns
7 mins
Ockham's Razor & Overfitting
8 mins
Opportunity Costs
9 mins
Pareto's Principle
6 mins
Local vs Global
10 mins
Theory of Constraints
6 mins
Probabilistic Thinking
8 mins
Minimum Path to Value & Hick's Law
8 mins
Persuasion Mental Models
Intro to Persuasion
1 min
Framing
6 mins
Pain-Dream-Fix, Hero's Journey, & Human Action Model
9 mins
Anchoring
5 mins
Commitment & Consistency
13 mins
Loss Aversion
8 mins
Need to Complete
6 mins
Reciprocity
8 mins
Rewards
15 mins
Scarcity
7 mins
Social Proof
17 mins
Triggers
13 mins
Liking
10 mins
Authority
7 mins
Regret Minimization
7 mins
Nudging
8 mins
Process Mental Models
Intro to Process
1 min
Innovation vs Optimization
12 mins
People-Process-Product
7 mins
G.R.O.W.S.
7 mins
Eisenhower Matrix
8 mins
Product Announcement Matrix
5 mins
Good, Cheap, or Fast
5 mins
Effort vs Impact
4 mins
C.R.I.B.S.
4 mins
Next Steps
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